The torrone, is a main character at any Italian Chrishtmas. It comes back guided by an historical transport and image of the Italianess.

New Retail Concept has though of an intinerant transport to take torrone back to the people: NRC promoters, joyful Noels all inside a branded Ape Piaggio. They had let the most curious people to taste torrone, torroncini and wallnut chocolate sticks. The Ape is a useful container and a window for the product, but not only as it serves as an optimal communication support. 

Before the 2010 Christmas time the Ape Piaggio have sold Sperlari product's around Milan and Serravalle Scrivia.