After hosting Lacoste Temporary, the space at Corso Garibaldi 44 in Milan has changed its face to show the new collection of the Swedish brand Sandqvist. 

New Retail Concept has taken care of the development and management of this shopping space. 

The changing space has been addapted to the products hosted, changing its skin for the brand and the products exhibited. If Lacoste was caracterized by casual luxury and street style, Sandqvist has a simple and functional design with a clear Swedish heritage. A heritage of nordic landscapes, forest, rivers and dinamic urban areas. 

The main objective of this project has been to comunicate the DNA o the brand for the clients to understand its world.