The 9th of November 2016, at Serravale Design Outlet Mc Arthur Glen it has openend Domori's temporary store : a "Chocolate Box" made and managed by New Retail Concept, in a logic of  coordinate image and interior design ambience. 

It was placed at the principal outlet's square. This concept store wants to be a window where to acquistate the brand products being summerged at 360° into Domori's chocolate precious world.  

The design decisions, coherent with the brand prestigious recognizability, show the aesthetic value of the brand where the eleganze meets the excelence of Domori's chocolate in a Christmas atmosphere.

The sucess key of any shopping spot are today innovative contents, distintive experiences over unique need: join shopping and information, curiosity and impulse with solution, realization with though.

It is difficult to innovate in the chocolate world. The iconic experiences are at disposal in every angle of the day a day, meanwhile they are repeated and given for granted. A lot of overlapped brands, with the difficulty of explain their own difference. It is needed the key to communicate the position and difference finding a new language and new experience ways of presentation.

For Serravale Outlet , New Retail Concept has developed the project of Domori's chocolate box store (Illy Group): a refined and precious space - made of few elements that introduce the client into the discovery of the brand's production quality.  

Domori's Wall, is a scenographic composition that gives value to the main product in the shop: Domori's chocolate bar. More than 6000 gold ingots to give an impact visual made of a wall filled with a variety of categories. 

Domori's stage, is a big golden counter for the exhibition of the references as honor guest characters of a main stage.  Next to the packaged the pick'n'mix over a plate presented as a jewel. 

The luminous wall Chuao Cacao Criollo, introduces clients into the discovery of this precious raw material that has ranked Domori between the best 25th chocolate producers and the first in the Criollo Chuao 70%.

A shopping experience based on brand's recognizability through its colours and its packaging and the exaltation of the product through the quality and the strong product points.