Caffarel Store Experience is Caffarel's first temporary store, opened from 15th of February till the 30th of April 2017. It is at Corso Garibaldi 42. New Retail Concept Srl., has made and managed this space with the objective of give value to chocolate and gianduiotto's world. It has been made hight-lightning the aesthetic and formal values of the product and it has been put in evidence it uniqueness. To achieve it the temporary has become Gianduiotto's house. Inside, although it is possible to find apart from gianduiotto, symbolic product of this brand, a selection of their best artisan products. Caffarel's concept is a lively business, an experiential space that goes beyond the single product to become a space for events and collaborations. Every Saturday, Caffarel's ambassadors will entertain clients with showcooking events. Numerous also will be the weekly events that will purpose Caffarel's products in a completely innovative way. The opening event took place the 15th of April with a Gold evening: Caffarel products covered in edible gold and spumante L'Etoile with 24K gold dust. The strong point of the project had been the two counters inside the shop. The first for clients to create their personal selection of pick'n'mix products. The second one where the product is presented for the first time "naked", so without the traditional package.