Area Sport, exclusive Italian LACOSTE shoes distributor, could be found at Milan in Corso Garibaldi 44 inside its first Temporary Store during Febraury 2017. A project managed and developed by New Retail Concept. 

The space was opened the 14th of Febraury at 18:00. At that hour the place was animated by a DJ Set, cocktails by Fresco and an aperitivo taken care by Davide Longoni who cooked small filled bread pockets. 

A few days before Milan Fashion Week, has been possible to discover Lacoste shoes new spring- summer collection for men and women.

The minimal multifuctional space has been studied ad hoc to make the French shoes stand out creating a perfect match between casual lux and street style.