The concept "Great Italian excelences" it is not only a myth or a way of speaking. In many sectors the Italian have been able thanks to their ability to joing know-how, seriuoness and commitment to concepts such as intelligence, fantasy, creativeness and to the Beautifulness. This is why in Italy exist a long history of small companies strongly bounded to their mainland. Their history usually start even before last century and that still carry on with what spoken before. They are companies with a huge inherance and a cultural background, more than an economic persuit, of which we should be proud. Although, usually this companies are not able to make know their own importance, so they are not able to use their best potential.

At the same time, in a critical and difficult situation for the Italian GDO, the big distribution channel is not able to manage and support the brand. It is for this reason why they should find other available channels. One over the others, present themselves to the retail world. The examples that arrive from outside Italy, demostrate that one of the best ways of communication for this companies and its products is the temporary store. It is a commercial answer able to generate value to the customers through a innovative formula light and flexible, that joins commucation and selling objectives.

New Retail Concept has worked at the realization of the new 2014's temporary stores  between the challenged world of the communication and retail. The stores situated at Roma Termini and Napoli Centrale Stations. The coherent design decisions with Strega artistic recognizability give value to the aesthetic value of the brand inside station current transparent containers that want to give the hightest visibility to the product. In the same way, it has been decided to mantain the attention on the product avoiding decorations and furniture. All the offer exposed two sided shelfs and the only other elements was historical posters dedicated to Strega da Depero.